By: Noha Abou-Hashima
In order to stand out from the crowd, many dental practices smartly choose to take their business to their patients, rather than the other way around. They do this by utilizing social media. Why is this the smart thing to do? Because unlike your website, social media is an active platform that allows your patients to form a bond with your practice.
When you engage with your patients online, your practice becomes more than just another dental office. It becomes a familiar place where your patients know they can feel comfortable. Patient engagement online allows your patients to form an emotional bond with your brand, thus distinguishing your practice from the competition. But are you getting the most out of your social media?
It is generally a good idea for your practice to engage with patients on multiple social media platforms. But, do not make the mistake of treating all social media platforms the same. Not only does the type of content differ, but each platform also targets a specific audience with specific interests. In our previous blog posts, we have discussed how content like online reviews can improve your SEO or how you can capitalize on User Generated Content. This article will walk you through some of the more popular social media platforms, and how you can write content that caters to each platform and its audience.
Related article: 5 Ways to Reach Your Target Audience via Social Media
Feel free to share photos of humorous moments at the office, personal celebrations such as staff birthdays, or patients who are happy with your services and are willing to share their experience with other patients.
If you're still not sure on how to cater to your social media followers, contact us at UpOnline to learn about our Social Media services.