Friday Five Roundup: From kicking down income barriers to oral health to digital marketing tips for branding

Muskoka Region

Muskoka Dental Hygienist Helps Kick Down Income Barrier to Oral Health

Sarah Robertson Smith sits on national Gift from the Heart executive committee with aim to offering dental hygiene to those in need. Sarah Robertson Smith, owner of Muskoka Gentle Dental and director of fundraising for Gift from the Heart, says many Muskoka residents fall through the cracks when it comes to dental hygiene coverage. April 10, 2018.

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Business 2 Community

Digital Marketing is a Marathon, Not a Sprint

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it's more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.

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Mobile Marketing: What is it and why should you use it?

By: Johanna Bannis

We're currently living in an era of 'mobile-everything' and in the marketing world, this has become increasingly important. Mobile marketing is a technique used to promote your business in a manner easily accessible by smartphones and other handheld devices. This technique employs methods such as email campaigns, SMS, MMS, website advertisements, social media marketing, blog marketing, and mobile-optimized websites. Did you know that 80% of adults who access the internet have smartphones? This provides a great opportunity to extend the outreach of your business! Mobile marketing allows you take advantage of the increasing number of mobile users - allowing for a large target audience to be reached, resulting in a higher likelihood of conversions and ultimately, more business.

Here are some tidbits on mobile marketing and why you should consider using it (if you're not already):

Mobile marketing is:
  • Personable - Mobile marketing allows open rates and click-through rates for posts and newsletters to be easily tracked, providing an opportunity for you to understand your customers’ needs and a way to engage with them on a pertinent level.
  • Accessible - 91% of adults have smartphones within arms-reach. Knowing this makes mobile marketing a good choice, as users can access information anywhere and at any time. Users are constantly checking for useful content from businesses, to promotions, to offers, articles, and so on. Why not create relevant content for them to enjoy?
  • Up-to-date - With a constant influx of information and news reports at your fingertips, you, in turn are able to provide customers with up-to-date information, relevant to their interests and your business, accordingly.
  • Cost-effective - While traditional marketing, such as billboards, TV commercials, and radio ads have a high success rate, mobile marketing provides a lower-cost option, allowing you to reach more people for less. In addition to cutting down on costs, 'going mobile' allows you to help the environment by going paperless.

Related article: Why Your Practice Should Be Mobile Friendly

Based on what we've already covered about mobile marketing, why not use these takeaway questions to see if your business is mobile optimized.
  1. Is your website mobile-optimized?

  2. Mobile optimization gives visitors to your website the best possible viewing experience, whether using a smartphone or other handheld device, without taking away from the desktop version of the website. A few things to think about, although not limited to, are:
    • Custom content - Custom Content personalizes your business and provides the opportunity for your clients to know more about you.
    • Page speed - This is the amount of time it takes for the content on your website to load, once a customer clicks on it. Ideally, customers will find the information quickly (under 2 seconds if possible). There are web tools which allow you to check the speed of your website.
    • Locations and descriptions in HTML title, meta and alt tags should be reviewed as well as keywords linked with the services you offer; making your business more easily discoverable.
  3. Is your information current?

  4. Google searches for websites which have new and updated content and also ranks these higher - making them faster to find. With constant access to information, it is vital that information is kept up-to-date, especially social media posts. Read our article on more tips for increasing social media engagement here.

  5. Who are you marketing to?

  6. Consider the demographic of the clients. Is there a particular method suited to a particular demographic? Why not let UpOnline help you out with researching your mobile marketing needs? Read more about how to reach your target audience through social media here.

All in all, mobile marketing is on the increase and proves to be more effective in reaching a large number of individuals. Contact us to discuss in detail what you can do to improve your mobile marketing strategy.

Friday Five Roundup: From Dental Marketing Budgets to Content Creation & Google's SERP

Dentistry IQ

Divide Your Dental Marketing Dollars into Buckets and Score More Patients

Most dental offices want more new patients, but they don’t know how to get them. For many offices, the big questions are, "What marketing works?", "How much should we spend on marketing?", and "How do we know which marketing to trust?"

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ClickZ Marketing Technology Transformation

How Should Your Business Approach Content Creation?

Content creation can be one of the most important strategies to grow your business. Here’s how other companies approach their content creation process and what you can learn from them.

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How to Run a Successful UGC Marketing Campaign

By: Beles Lezina

As even more businesses look to the internet and social media to promote their services, it is becoming more important for them to engage with their audience in order to build a better relationship with potential and existing customers. The most cost effective and, arguably, the most efficient way to do so is through user-generated content.

User-generated content, or UGC for short, refers to content that is created by social media users, such as comments, videos, or pictures. This content is typically created by customers or users of a product, which helps promote a business’ products or services online to potential consumers and is cheaper to implement.

Related Article: How to Capitalize on User-Generated Content

UGC helps create a sense of trust between companies and their audience as people are more likely to take recommendations from their friends and family, or genuine customers of the product or service online rather than an advertisement. According to Adweek, 85 percent of users surveyed find visual UGC more influential than brand photos or videos.

UGC has also been proven to improve SEO results, with 25% of search results for the World's Top 20 largest brands being linked to user-generated content. As UGC-centred marketing grows, it is easy for businesses that don’t partake to be left behind. Here are some tips and tricks to capitalize on this entertaining marketing technique.

First off, it is important to decide whether UGC is a good idea for your business. For the most part, a UGC campaign is really only useful if the company has a social media following. Websites that analyze and track social media presence, like Hootsuite, can provide data on whether or not the services you provide are actually being discussed online, which can help make the decision easier for you. It is also essential to take your target audience into consideration. Are they mostly young adults? If so, a UGC campaign may be ideal for your business. However, a campaign that targets older adults may not be as successful.

Friday Five Roundup: Importance of Creativity & Technology in Digital & Dental Marketing

Dentistry IQ

Social Media Practices for Dental Offices

There’s more to running a great social media campaign than just making sure your office has an account on every platform. When it comes to smart, and potentially free, online marketing, how you handle your accounts on Twitter, Facebook, Snapchat, Instagram, and Pinterest will separate your practice from the rest, especially when you want to attract young professionals and families.

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Creativity is Your Best Resource in Digital Marketing

The founder of Orlando-based iD8&innov8 LLC — and former vice-president of innovation and creativity at the Walt Disney Company —isn't suggesting employees be playful every moment of the day, but that they at least be encouraged to think creatively and bring forward ideas, no matter how offbeat they may seem. It’s something that most of us have been dissuaded from doing.

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