Should I Use SEO or PPC?

We often have clients asking us what the difference is between Search Engine Optimization (SEO) and Pay Per Click (PPC). If you’re not very familiar with these services, one involves improving your ranking for search engines while the other focuses on creating targeted ads, but both require you to understand how keywords play a part in increasing your online visibility and how to set yourself apart from competitors.

Why are keywords important?

Promoting an online business is not that different from promoting a brick and mortar store. While you’ve paid for a space to conduct business and offer quality products or services, you won’t be able to draw in customers if they can’t find you!