A lot of businesses often misunderstand what it means to be a social business. Rather than just registering for a Twitter or a Facebook account, being social requires you to actively interact with your online audience on a regular basis (rather than relying on a Twitterbot to do your handy work).
And it’s not just about posting regular content, but making sure that your followers feel heard and creating a thriving community that identifies closely with your brand.
Social media is a great tool to gain more exposure for your business while at the same time interacting with your customers in a more conversational manner.
Customers gravitate towards brands who have a distinct voice. Think about the demographic you are trying to connect with and the types of adjectives you would attribute to your brand and build from there.
Listen and Contribute
Producing great content for readers should only be part of your social media strategy. Set aside some time to see how customers are reacting to your content. Feedback will help you know if your articles are engaging customers. Ask questions
What a crazy two weeks it has been! We had such a fun time attending the AACD at the end of April and meeting all of you there. Since there was such a positive response to getting your caricatures done, Kyle offered his services once again for the ODA show! We had a lot of fun connecting with our clients (shout outs to Susie!) and meeting a lot of new faces as well.
Staffan Sjöö, President of SACD - Swedish Academy of Cosmetic Dentistry and UpOnline's Client Manager and Caricature Artist, Kyle Weber
It was great being able to see all of you at the AACD Conference in Toronto last week! We had an amazing time at the Exhibitor's Hall and glad you all enjoyed getting your caricatures done at our booth. Those who stopped by to get their drawing also became automatically eligible to win six months of FREE enewsletters for their dental practice (click here to learn more about the benefits of sending out enewsletters to patients). All they had to do was tweet their photo using the hashtag #AACD2016 and #UponlineSmiles.
Thanks to everyone who stopped by to chat and learn more about our services. See you next year in Vegas!