Friday Five Roundup: From Dental Anxiety to Social Media Cheat Sheet

Dentistry IQ

How to Attract Patients With Dental Fear and Anxiety to Your Practice

Any practitioner is well aware of the barriers dental anxiety can impose between a worried patient and their practice. For a refresher on how to best attract patients with dental anxiety, check out Colin Receveur's article.

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Marketing Land

Amazon’s New Spark Social Feed Wants To Be ‘Instagram for Products’

Amazon's been up to a lot lately – and their latest venture is a new social feed called Spark. Described as the "Instagram for products", Spark is part marketing, part social, and it's still unclear just how that make up will play out.

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How Dental Practices Can Benefit from Online Video Marketing

By: Noha Abou-Hashima

Video marketing is becoming more popular on the Internet than ever before. 78% of users watch videos online every week. 55% watch online videos everyday. Studies show that video content can increase conversion rates by up to 80%. That's a pretty big percentage. And if these numbers aren't convincing enough, consider what this dentist had to say about the benefits of using video marketing for her dental practice:

“I've had a lot of new patients join our office because of the feel they got from our website,” explained Dr. Lavigne. "Patients have commented that they felt like they knew me before booking an appointment. It's scary to choose a new provider, whether it's a dentist, an internist, or a hair stylist! The more they know about me and my practice, the more educated a decision they can make in deciding if we're the right fit for them. [...] “In 2016 patients want to be educated and informed about your practice, you and your team, and your philosophy," said Dr. Lavigne. "We've given a web personality to our practice and set ourselves apart through the use of video.”

Related article: Keeping Up with the Rise of Video Advertising

It makes sense, doesn't it? Customers looking for a service will want to gather as much information as they can about the service provider. And when it comes to dentists, knowing what to expect makes a huge difference, especially for those who already deal with dental anxiety.

The good news is that the short attention span of viewers means shorter videos, which means less work for you if you're producing them yourself. Although a better alternative is to leave the video production to a professional. Transitions, music, and other-post production changes can make a difference in how your video is perceived.

One benefit of video marketing is that it can seamlessly blend in with your current digital marketing strategy. Videos can compliment your existing website, adding to the content you already have, as well as work to improve your SEO. Additionally, you can host them on video-sharing platforms such as YouTube or Vimeo. The advantage of these platforms is that they’re online and can be linked to on your website, or blog.

Tip: Maximize your market strategy by using videos to advertise the dental services your practice offers. You can place these directly inside or outside your practice, such as in-window, in the waiting area, or in an elevator if your practice has one. Note that the content of your video has to align with the medium you plan on using.

Now let's talk about content you can place in your videos.

Friday Five Roundup: From Dental Payments to Customer Referrals and Effective Ads

Dentistry IQ

Relieve the Toothache of Dental Patient Payments: 8 Ideas to Chew On

Most dental practices avoid payment plans, but giving patients more options is always worth considering. Corban Tenny from Dentistry IQ offers eight practice and patient friendly payment plan concepts in this article.

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Smart Insights

Most Hated or Most Effective Ads?

If you’re a digital market, you’ve no doubt wondered which ad formats are most effective - and most disliked. Dave Chaffey from Smart Insights breaks down a research study into the most hated and effective ads in this article.

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Five Tips for Your Practice’s Staff Page

By: Will Koziey-Kronas

According to our internal statistics on organic website traffic and newsletter clickthrough rates, staff pages are often the second most visited or clicked for practices websites after the homepage. Prospective patients aren't just looking for a run down of your services, or your location - they want to know why they should trust you, both as a person and a professional.

To build a staff page that effectively forges trust between your practice and prospective patients, read on as we address the best practices for staff pages on healthcare sites.

  1. Photos Count
  2. The first consideration is often the headshot or portrait photo. This photo is the element readers will notice first, and first impressions are crucial. Treat this photo with care: set it against an attractive and/or neutral background, dress well, smile (promoting your services in the process), and use the highest quality camera you have access to - or better yet, get professional photography taken at your office. Dr. Carly Gordon from Maple Dental Health exemplifies all these criteria well with her portrait below:

    If you don't have the resources needed to take a quality portrait, read our article on custom photos for a rundown on hiring photographers for staff portraits. Regardless of whether you take the pictures yourself or hire someone, take the photos in front of a background you can consistently replicate to ensure new photos down the road are consistent with old ones.

Friday Five Roundup: From New Medical Research to Viral Videos

UCSF School of Dentistry

Research Signals Potential Therapies for Oral, Head and Neck Cancers

As a cancer scientist, Andrei Goga fixates on genes that disrupt the cell cycle and drive tumor growth. Goga, professor in the School of Dentistry’s Department of Cell and Tissue Biology, has investigated for more than 20 years how certain oncogenes signal and alter cells, creating intricate pathways for tumorgenesis. Goga now broadens his studies and co-directs a new School of Dentistry research program in oral, head and neck cancer.

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6 Viral Video Marketing Examples That Will Never Get Old

How many of these viral videos do you remember? Here's why they became so popular and how you could use these examples in your business's marketing strategy.

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